Branding, Graphic Design & Illustration
Hi Coffee is a coffee chain with stores across South Wales and England. Arobase were brought in early on in the Hi Coffee journey and our close working relationship has ensured the delivery of an exciting, ever developing brand identity that has been integral in shaping a business with enormous potential.
From the start, we worked collaboratively with the team to develop a fresh and unique set of brand values that would outline future store standards, steer customer perception and lay the foundations for a sophisticated and unique visual identity.
During our time working together, Hi Coffee has grown from a train station store to a multi-faceted brand with a variety of product offerings, as well as store formats and locations. This has meant this development of not only the core brand, but the creation of a number of sub brand identities that have aided the operation of the business in multiple formats.
"These guys have helped deliver the change required for my company. In this industry, you need to work with people you can trust, call upon and deliver. Arobase do just that all in a cost effective, efficient way."