Mad Dog Brewing Co

branding  |  packaging  |  illustration  |  web design

BACKGROUND
Mad Dog Brewing Co. is a Welsh brewery, dedicated to creating unique, speciality craft beers using uncommon ingredients, often in collaboration with other local food and drink producers.

CHALLENGE
We were asked to create a new brand identity for Mad Dog that would be applied to new packaging design for their core range of craft beers and a new website, to be designed and built by Arobase.

Following some initial brand analysis, it became apparent very quickly that the Mad Dog brand needed an injection of energy and fun, to better reflect the people of the company, as well as their unique and creative product.

jump to web design

OUTCOME (PACKAGING)
We redesigned the Pitbull with a new street art inspired style. The urban styling gives the brand a fashionable and attractive aesthetic that will easily appeal to trendy craft beer enthusiasts.

In addition, we created a revised logotype, featuring a bespoke, hand-drawn typeface that will be used across all Mad Dog communication and provide cohesion across their core and speciality bottle range.

We brought the brand together using a series of illustrated characters, each designed to tell the narrative of its respective beer. These follow the style dictated by the brand mascot, and combine well with the bespoke typography, block colours and unique patterns to create a truly engaging front of pack. 

In addition to 330ml and 500ml bottles, the brand was extended to pump and keg clips, and will in future be seen across cans, glasses and coasters etc.

illustrated packaging design for brewery in south Wales
Mad Dog third eye blind street art illustration
Mad Dog stouty mcstoutface street art illustration
Mad Dog Bohemian Hipster street art illustration
Mad Dog Now in a Minute street art illustration
illustrated pump clip designs for brewery in south Wales
Branding and packaging design for craft beer brewery in South Wales
Branding and packaging design for craft beer brewery in South Wales
Branding and packaging design for craft beer brewery in South Wales
Branding and packaging design for craft beer brewery in South Wales
Mad Dog core beers packaging design before & after
Mad Dog New Logo Design
Mad Dog Brand Mascot

Website Design

Mad Dog Brewing Co. were in need of a new online presence to better reflect their vibrant and energetic new brand identity. Arobase designed and built a responsive one-page website that showcases their four core beers with engaging pack shots and detailed product information such as aromas and food pairings aimed at their prospective consumers. Website can be viewed at www.maddogbrew.co.uk
Mad Dog website homepage design
Mad Dog website design
 Mad Dog responsive website visuals