Midas Partnership

Branding, Graphic Design & Web Design

The Project

Midas provide hands on fundraising, consultancy, mentoring and training to both small businesses and large organisations – with some of the top 50 charities worldwide part of their client list. They do not simply provide advice, but are instrumental in putting that advice into action, and are prepared to be accountable for it. For that reason, Midas needed a brand identity that could evoke the key principle of trust and assurance, whilst visually appealing to the digital age.

We crafted a confident brand mark that combined the strong reference of King Midas, alongside clear nods to traditional shields and crests. This was then used to create a fresh, reputable identity across the organisation’s typography, illustration style, website and stationery.