branding | graphic design | illustration | web design
Hi Coffee are a chain of premium coffee shops based in travel hotspots around the UK. Since 2015, we have been developing their visual brand to scale with the business and respond to in-store challenges and wholesale changes to format and product offerings.
We have been responsible for developing not only the core brand, but a number of sub brand and store identities that have aided operations. Helping to categorise menu items, promote seasonal offerings and highlight HC's all inclusive values
Going against industry convention we opted for an illustrative imagery style which provides the client with a flexible, cost effective alternative to product photography. This imagery is used boldly in store, online and on social.
We developed Hi Coffee's first website giving them a platform to promote their product offering, showcase their store locations and to communicate their brand story and impressive values to their prospective clients.
"These guys have helped deliver the change required for my company. In this industry, you need to work with people you can trust, call upon and deliver. Arobase do just that all in a cost effective, efficient way."