expert ifp

branding  |  web design  |  Graphic Design

Expert IFP is a financial planning brand that helps their clients reach their goals and live their desired lifestyles. We understood the aims of the business and their core target market and delivered a brand identity that struck a balance between selling dreams and helping real people overcome the stresses of securing their financial future.

Currency Index logo design
Brochure design spreads
Brochure design spread and cover
brochure design spread
Currency Index branding
brochure design spread
Currency Index branding
Brochure design spread and cover

The identity features a strong navy blue colour that provides the confidence and trust that is accustomed to brands in the financial sector. We paired this with a warm peach colour that would feature as an accent across the branding, often in the form of a flowing curved line that we used to represent the non-linear 'journey' of life and saving money.

We used a range of warm and aspirational imagery throughout the brand which focuses on achievable life goals and the emotional sell of financial planning - Happy families, retirees full of life and couples with peace of mind.

Currency Index literature design
brochure spreads animation
HTML newsletter screens
Logo design before/after

We developed a new website for Expert IFP, alongside a suite of company literature, corporate stationery and social media branding.

Visit the website here: http://expertifp.com/

brochure spreads animation
HTML newsletter screens
Logo design before/after