Expert IFP is a financial planning brand that helps their clients reach their goals and live their desired lifestyles. We understood the aims of the business and their core target market and delivered a brand identity that struck a balance between selling dreams and helping real people overcome the stresses of securing their financial future.
The identity features a strong navy blue colour that provides the confidence and trust that is accustomed to brands in the financial sector. We paired this with a warm peach colour that would feature as an accent across the branding, often in the form of a flowing curved line that we used to represent the non-linear 'journey' of life and saving money.
We used a range of warm and aspirational imagery throughout the brand which focuses on achievable life goals and the emotional sell of financial planning - Happy families, retirees full of life and couples with peace of mind.
"We decided that our branding was a little tired and in need of a wholesale makeover. After approaching Arobase Creative we were immediately impressed with their approach.
They understood what we were trying to achieve, what our company represented and what messages we wanted to portray which led in short order to a comprehensive brand proposal that we were instantly drawn to. We soon had designs for all our essential stationery, company literature, email newsletters, and marketing tools such as roller banners. All of which they have done an amazing job with!"