The identity features a strong navy blue colour that provides the confidence and trust that is accustomed to brands in the financial sector. We paired this with a warm peach colour that would feature as an accent across the branding, often in the form of a flowing curved line that we used to represent the non-linear 'journey' of life and saving money.
We used a range of warm and aspirational imagery throughout the brand which focuses on achievable life goals and the emotional sell of financial planning - Happy families, retirees full of life and couples with peace of mind.
