Hatts was one of Cardiff’s best kept secrets, and we wanted to shout about it. Tucked away in the heart of the Central Market, Hatts offers an eclectic array of quality men’s vintage clothing among a curious collection of antiques, collectables and desirables.
We created an impactful logo with a retro inspired type style and a gentleman's tash and top hat icon. The logo was applied to craft paper clothes tags via ink stamps to create a vintage, textured aesthetic.
In addition to the logo, we developed the brand stationery. We tiled the barter cards with hand sketched dandy characters and for the business cards we used close up textures from the products to create striking patterns behind the bold Hatts logo.
We were also asked to photograph products in Hatts' Cardiff Market store to be used across social media channels and print marketing.