Monument 2 Monument are a start-up HR consultancy based in the South West. They offer truly bespoke solutions to meet their clients business and recruitment requirements.
To prepare M2M for launch, we were tasked with crafting a new brand identity, website and promotional marketing materials. A brief that required inspiration from the company’s geographical location and values of it’s primary customers.
The brand’s logo was created to depict to the two monuments of which the company derives it’s name: the Wellington monument in Somerset and the Carn Brea monument in Cornwall. This allows the brand to quickly express the area in which they cover, as well as offering a reassurance to the local businesses that they understand their market.
The mark was then held within a crest to evoke a feeling of heritage, a value that’s greatly important to the mostly rurual towns and cities they specialise in supporting.
We complemented the unique brand logo with a fresh and modern colour palette, meeting in the middle between the common blue of the corporate world and the green of rural areas. We then developed a slick, fully responsive website and engaging launch leaflet to get the company off to the best possible start.