Parc Pantry

branding  |  graphic design  |  PHOTOGRAPHY

Parc Pantry was established in 2014 as a Cafe/Deli in Newport, South Wales and has since extended its brand to a stunning Victorian Tea Rooms in the city's local landmark, Belle Vue Park. Founded on the ‘shop local’ mantra, Parc Pantry sell high quality food & drink products, as well as artisan gift items all sourced locally in South Wales.

Our challenge was to create a brand identity that communicated local & fresh, while complimenting the rustic store interiors and welcoming, family-friendly environments. Our vision was to create a crafted but stylish aesthetic which we achieved through juxtaposition of handmade typography and modern design.

cafe menu system with custom font
cafe deli stationery and business cards
flyer design for a cafe and deli
engraved logo design on a chopping board
stamped logo design application
custom typeface design
stamped logo design and coffee cup branding
menu design for cafe
menu design for cafe
logo stamped swing tag
cafe menu board with custom font
photo of pie
photo of coffee
photo of sandwich

illustration style

We were also tasked with creating marketing materials for a whole host of Parc Pantry events supporting their community and local suppliers. With the whole family in mind we established a playful and friendly illustrative style to compliment the bespoke Parc Pantry typeface, to create engaging posters, online ads and in store promotions.

illustrated poster designs for cafe events
illustrated poster designs for cafe events
illustrated graphics for ice cream freezer wrap
Arobase were instrumental in helping to create the Parc Pantry brand, their insight, creativity and commitment to making our business a success has given our fledging business the best possible start.

matt ellis & ant cook - owners