After a successful time at retail for the initial 5 years of the business, Cheeky Food were hit hard during Covid when most of their 100 independent stockists across the UK were shut during the lockdown.
At the same time, they found a great fit for a new product (Cheeky Sprinkles) in the food service and hospitality industry where chefs could add a whole load of texture, flavour, and nutrition to their meals with just a sprinkle!
This encouraged Cheeky Food to pivot their business and focus solely on increasing their sprinkles range, catering to some of the leading restaurants and manufacturers across the country.
Cheeky Food reached out to Arobase Creative to help develop the Cheeky Food brand as well as creating an identity for the Savoury Sprinkles range. With this being a new product, there was an educational requirement for packaging to help inform the customer how they should use the product and at what stage of cooking. We created the sprinkling hand motif, developed the "Cook.Serve.Sprinkle" descriptor and crafted a vibrant suite of food based illustrations.
Cheeky Food have gone from strength to strength, securing product placements in Wagamama, Itsu and a number of other Pan-Asian restaurants