Chili Maven
Challenge
Chili Maven is a start up food brand, on a mission to bring new and exciting products into the UK market, inspired by the flavours of authentic Mexican recipes and chilli peppers. With over 4000 varieties of chilli globally - yet, in the UK, only a handful are known. Chili Maven were looking to take advantage of this gap in the market, to position themselves as experts in this field and market leaders for authentic chilli-based products, recipes and chilli education.
Solution
We developed a brand identity that celebrates the spirit and vibrancy of Mexico without cliched imagery, whilst simultaneously highlighting their niche within the chilli market. Using their first product to market - Salsa Macha - we crafted a simple packaging label that brought product education and brand messaging centre-stage, as well as a stunning product photoshoot to launch the business.
Recognition
Love the team at Arobase Creative!! I hired them to create a brand for my range of Mexican sauces, and the branding they created was amazing! They really did a good job of capturing the essence of the brand and the story behind the brand.
