Chili Maven

Bringing Mexican magic to the UK market

Challenge

Chili Maven is a start up food brand, on a mission to bring new and exciting products into the UK market, inspired by the flavours of authentic Mexican recipes and chilli peppers. With over 4000 varieties of chilli globally - yet, in the UK, only a handful are known. Chili Maven were looking to take advantage of this gap in the market, to position themselves as experts in this field and market leaders for authentic chilli-based products, recipes and chilli education.

Solution

We developed a brand identity that celebrates the spirit and vibrancy of Mexico without cliched imagery, whilst simultaneously highlighting their niche within the chilli market. Using their first product to market - Salsa Macha - we crafted a simple packaging label that brought product education and brand messaging centre-stage, as well as a stunning product photoshoot to launch the business.

The eagle mark is inspired by the Mexican Eagle from the flag, replacing the snake with a chilli pepper.
Bespoke brand Icons are used across the webite.
Bespoke brand Icons are used across the webite.
Product photography was used to show the diversity of Salsa Macha - highlighting how it can improve even the simplest of British classics.
Bespoke brand Icons are used across the webite.
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View Client Website
We developed a tagline to champion the flavour of chilli, rather than just it's heat
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
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Love the team at Arobase Creative!! I hired them to create a brand for my range of Mexican sauces, and the branding they created was amazing! They really did a good job of capturing the essence of the brand and the story behind the brand.

Alexa Fernandez
Founder, Chili Maven