Currency Index are international payment specialists who help clients with bank beating exchange rates when buying products and property overseas. They were looking to overhaul their brand identity which had lost its way with inconsistent logos and a lack of uniformity across their company literature and marketing materials.
We created a new brand that moved away from misleading currency symbols and championed 'the transaction' - helping to reduce the number of 'holiday money' enquiries and help reaffirm their position as a leading foreign currency brokerage.
"We decided that our branding was a little tired and in need of a wholesale makeover. After approaching Arobase Creative we were immediately impressed with their approach.
They understood what we were trying to achieve, what our company represented and what messages we wanted to portray which led in short order to a comprehensive brand proposal that we were instantly drawn to. We soon had designs for all our essential stationery, company literature, email newsletters, and marketing tools such as roller banners. All of which they have done an amazing job with!"