Falklands Spirits

40th Anniversary Commemorative Spirit Collection

Challenge

Dropzone Brewery, endorsed by the South Atlantic Medal Association 82 (SAMA82), was proud to launch this limited-edition collection to support veterans of the Falklands conflict to maintain and promote a sense of pride and comradeship among all involved in the South Atlantic campaign.

The brief required a cohesive set of labels that would be ultra premium and highly collectible, while serving as a respectful tribute to the servicemen involved and a chronicle of the events that occurred in 1982.

Solution

With three individual themes of Land, Sea and Air, we took inspiration from uniform colours, military insignia, battle maps, authentic letters and historic photographs to create a premium and contemporary spirit brand that preserves this moment in history.

At numerous stages of the design process the client crowd sourced opinions from high profile ex-servicemen who were involved with the conflict in some capacity to ensure that the designs were historically accurate and respectful and sensitive to such an event.

Each pack incorporates details inspired by military insignia and colour palettes derived from uniforms and badges.
Bespoke brand Icons are used across the webite.
We developed a hot foil neck label referencing the South Atlantic Medal, presented to veterans of the Falklands War.
Bespoke brand Icons are used across the webite.
We sourced tactical maps from the conflict to tell the story of each division (land, sea, air) visually across the label reverse and secondary packaging
Bespoke brand Icons are used across the webite.
Each limited-edition spirit will be restricted to the production of 258 bottles; one for each person who lost their life in the liberation of The Falklands.
Bespoke brand Icons are used across the webite.
The typography was designed to echo the typewritten and handwritten text used on the official surrender documents. We used a typewriter to maximise authenticity.
Bespoke brand Icons are used across the webite.
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"Today I sat with a large group of ex and still serving members of airborne forces and sold a set in auction for over £3000. Everyone in the room made many comments on the amazing design and how impressed they were."

Sean Crawford, Dropzone Brewery

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The ragged edge of the label was inspired by the mountainous landscape of the Falklands while the bottom of the label incorporates a 'batch label' - a traditional mark of quality and reflective of vintage spirit labelling.
'SOS' booklet design to advise clients in ways that can help their business.
SAMA (1982) was formed by veterans of the Falklands conflict with the aim of establishing and maintaining contact with other organisations involved in the welfare of the Armed Forces
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
The bottles were distributed in a secondary pack that featured cropped details of the tactical maps
'SOS' booklet design to advise clients in ways that can help their business.
No items found.
No items found.

The creativity, sensitivity and attention to detail demonstrated on this project has been instrumental to the success of our sell out limited edition run, of which all profits have supported SAMA82. We've received glowing praise from veterans, their families, and high ranking Victoria Cross winners.

Sean Crawford
Owner, Dropzone Brewery