Mad Dog Brewing Co
A craft beer brand to give the dog back its bite
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645513f12636c7291ae6372a_Mad-Dog-2023-Case-Study.jpg)
Challenge
Mad Dog is a Welsh brewery, dedicated to creating speciality, vegan-friendly craft beers with unique ingredients. Our challenge was to give the dog back its bite with an injection of fun - telling the story of each beer through a series of quirky illustrated characters.
Solution
Recognition
View Client Website
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645513ff2636c77c68e64628_Mad-Dog-2023-Case-Study2.jpg)
Bespoke brand Icons are used across the webite.
![We developed a custom headline font to give Mad Dog complete ownership over it's typography](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645513ff3ad18a0af5c767eb_Mad-Dog-2023-Case-Study3.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645513ff98026c968ed99cff_Mad-Dog-2023-Case-Study4.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645513ff3ad18a4b11c767ed_Mad-Dog-2023-Case-Study5.jpg)
Bespoke brand Icons are used across the webite.
![Each beer concept tells a unique narrative inspired by it's name](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645513ff98026c4b36d99cbd_Mad-Dog-2023-Case-Study6.jpg)
Bespoke brand Icons are used across the webite.
!['Born Sippy' was the result of a naming competition. In this case the winner was illustrated into the Mad Dog universe and features on the can design](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645513ff9c921000aba45fa9_Mad-Dog-2023-Case-Study7.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645513ff98026ca854d99c3d_Mad-Dog-2023-Case-Study8.jpg)
Bespoke brand Icons are used across the webite.
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Mad Dog Brewing Co secured 5x ROI within 2 months of launching their new Ecommerce website
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/64551409181aab8be7c83423_Mad-Dog-2023-Case-Study9.jpg)
![Aside from the core range, many small batch specials have been developed](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/64551410dcaa0f4306a4ec12_Mad-Dog-2023-Case-Study10.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![Event themed specials are a common project](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/64551410ce50997566e0c4fe_Mad-Dog-2023-Case-Study11.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![Packaging box](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645514107baf1ef04702698c_Mad-Dog-2023-Case-Study12.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![Holiday themed social graphics are often created](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/645514108f65e0f175f64540_Mad-Dog-2023-Case-Study13.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/609551289887017609bf4789_602172d742193711df57f27d_Mad20Dog20Case20Study20Update6.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60955128e0d83a6cce8be46f_602172d7b5fd306348f4c6dc_Mad20Dog20Case20Study20Update5.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
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