Regent Projects
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd36e0468a542994a45708_Regent%20Case%20Study.jpg)
Challenge
Regent Projects specialise in commercial interiors and office fit out, working with large corporates from design to installation. With the pandemic putting a stop to traditional networking and corporate events, Regent Projects decided it was time to modernise their brand identity and better utilise their website as a marketing tool.
Solution
The new identity sees a development on the previous RP monogram in favour of a sharper, angular symbol. From the new logo we established a dynamic theme which carries through the website and various graphic design touchpoints. The brand was stripped back to a monochrome colour palette with bright accents, providing a contrasting backdrop for case study imagery to take centre stage.
Recognition
View Client Website
![New responsive website was a key deliverable in the new brand rollout](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd3720dced1524d1dd01dc_Regent%20Case%20Study2.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd3720f893c270e6ebd4fe_Regent%20Case%20Study6.jpg)
Bespoke brand Icons are used across the webite.
![Example of how the brand colour palette adapts to case study imagery](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd3720ad4d5722388034a2_Regent%20Case%20Study7.jpg)
Bespoke brand Icons are used across the webite.
![New typographic treatments give clearer hierarchy to brand messaging](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd37200bcefe1dcaedbeca_Regent%20Case%20Study10.jpg)
Bespoke brand Icons are used across the webite.
No items found.
![Website before/after highlighting the shift towards an image-led project showcase](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd3744a6f35744471e58e7_Regent%20Case%20Study3.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![Brand assets applied to deliverables including vehicle livery and workwear](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd37447569692011d2aa6b_Regent%20Case%20Study4.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd37443abe1696df794aef_Regent%20Case%20Study9.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![Regent Projects utlise local community sponsorship and have banners displayed at sports clubs](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd3744715e6eed7d57262f_Regent%20Case%20Study5.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/61dd3744c1d396991d4d54d7_Regent%20Case%20Study8.jpg)
'SOS' booklet design to advise clients in ways that can help their business.
No items found.