Surya Prana Nutrition

A nourishing refresh inspired by nature and wisdom

Challenge

Surya Prana is a nutritional supplement brand that brings together Ayurvedic teachings with nutritional research. We were tasked with the refresh of their existing identity to better reflect their values and elevate their brand within the market.

Solution

We took the company through a staged brand refresh that started with an assessment of their existing assets, deciding which were wokring well and which needed updating. From there we developed new product packaging, photography and brand new e-commerce website. The resulting identity brings the marriage of natural holistic living and scientific knowledge centre-stage, setting a clear foundation to unlock the brand's potential for growth.

Before and after the product label redesign. We reworked existing assets into a cleaner design that oozed credibility.
Bespoke brand Icons are used across the webite.
Product Line Up
Bespoke brand Icons are used across the webite.
Product lifestyle shoot that included 'real-life- scenes of the products in context
Bespoke brand Icons are used across the webite.
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Since launch, the e-commerce platform has achieved a 3 x return on investment

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View Client Website
The new e-commerce platform allows buyers to make both one of purchases and monthly subscriptions
'SOS' booklet design to advise clients in ways that can help their business.
To complement the lifestyle imagery, we shot a series of 'nature' images using sunlight "surya" as a backdrop
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
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