Surya Prana is a nutritional supplement brand that brings together Ayurvedic teachings with nutritional research. We were tasked with the refresh of their existing identity to better reflect their values and elevate their brand within the market.
We took the company through a staged brand refresh that started with an assessment of their existing assets, deciding which were wokring well and which needed updating. From there we developed new product packaging, photography and brand new e-commerce website. The resulting identity brings the marriage of natural holistic living and scientific knowledge centre-stage, setting a clear foundation to unlock the brand's potential for growth.
Since launch, the e-commerce platform has achieved a 3 x return on investment