Valkyrie

Military meets mythology

Challenge

'Valkyrie' is a new range of limited edition spirits (Barbados Rum & Navy Strength Gin) distributed by Dropzone Brewery - A military veteran-owned business

Arobase were commissioned to create a brand identity for the new spirits range and carry the design system through to the bottle labels. Due to the limited edition nature of the product the labels required an ultra-premium aesthetic to increase the products desirability.

Solution

The name Valkyrie originates in Norse mythology which inspired the viking style helmet that is gold foiled on each of the spirit labels. The Norse themes are combined with elements of the Parachute Regiment Insignia such as the spread wings and the parachute keyline that is subtly embossed on the packaging. The maroon colour palette is also inspired by the beret colour worn by the parachute regiment.

Both bottles include a 'batch label' to reenforce the limited edition, hand crafted value of the product.
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To ensure the bottles had a luxurious look and feel we finished the labels with gold foil and embossed details
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'Huginn' and 'Muninn' are a pair of ravens in Norse mythology. The illustrated Ravens feature on the label reverse and across posters that were used to promote the new spirits
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