In our June monthly recap we look back over 5 projects that tested the full range of our creative capabilities - Branding a letting agent, a new website for the construction industry, photographing personal trainers and packaging design for cooking sauces.
The random, variable nature of our client base keeps things interesting and we love nothing more than working collaboratively with ambitious business owners to help them achieve their business goals with our wide range of design services.
As always, you can check out in-depth case studies in our portfolio. To see what we got up to in June please read on!
In the Spotlight: LNJ Construction
LNJ Construction are a Bristol based, jack-of-all-trades construction firm that boasts over 75 years combined industry experience.
They were looking for a professional brand aesthetic that matched their years and helped them position themselves as a leading building company in Bristol and the South West despite their infancy as a business.
At Arobase we too are experienced, and our industry knowledge of branding for the construction and engineering sector meant that LNJ were in good hands. This project follows a long line of successful rebrand and start-up brand identity projects that we have worked on for similar clients.
We created an impactful brand identity with a vibrant colour palette, strong typography and simplified messaging that reflected the LNJ core ethos – Built to Perfection. The brand was rolled out across a range of marketing collateral and culminated in the launch of an engaging and interactive online presence. You can check out the new website here with a full case study coming very soon!
Be The Best You Photography
Over the past few weeks we’ve been developing the brand identity and website for Bristol based personal training startup - Be The Best You.
As a personal branding project our focus was on capturing the personality of trainers Josh and Shauna and delivering an authentic brand via a bespoke photoshoot. We were fortunately able to arrange a socially distanced photoshoot with a whole gym at our disposal and shot a series of images that captured the energy and vibrancy of the brand.
The resulting images now form a major part of the brands social media content and will soon feature prominently on the website launching later this month – watch this space!
Horsleys Website Design
Horsleys provide cleaning, hygiene and customer care products to the airline industry and have recently branched out into personal protective equipment and hygiene products for the care sector.
We developed the latest iteration of the Horsleys website back in early 2019 with a view to modernising their online presence and ensuring their site was mobile responsive. The homepage of the website was reimagined as a hub for the airline industry, keeping the audience updated on industry news and events, as well as promoting Horsleys dedicated product range.
The new category landing pages and individual product pages provide clear information and a simplified route for prospective clients to find exactly what they need and make product enquiries which has been reflected in an upturn and consistent number of enquiries since the website relaunched.
Last month we made further improvements to the Horsleys website as they were looking to highlight their protective equipment and hygiene products and gear them towards the care sector where there was a well-documented shortage of PPE. We did this via dedicated product pages and marketing landing pages to align with their ongoing digital marketing strategy.
This is the latest in a succession of work we have carried out for Horsleys including product photography, packaging labels and email marketing graphics.
1 Stop Letting Solutions Branding
Using the lockdown period as a time for reflection, 1 Stop Letting Solutions decided it was time for a refreshed brand identity to accompany their revised offering and mark a new era for the business post-Covid.
We introduced a new charcoal and gold colour palette which helped elevate the brand and pronounce the ‘key’ icon hidden in the typographic 1 Stop logo. These new assets combined with an icon style, updated brand font and photography were used to produce a wide range of marketing collateral including shop signage, promotional flyer, newspaper ad, vehicle livery and corporate stationery.
Sorai Sauces Packaging
Sorai are a longstanding client of ours and it was great to help them develop the packaging for a new range of cooking sauces following our initial work on their table sauce identity back in 2017.
Their sauces are inspired by the flavours of Borneo and the identity has always been themed around tropical leaves of the rainforest with a tribal aesthetic.
In contrast to the original dark packaging, the new cooking sauces using bright and bold colours to really help them stand out and excite shoppers that want to spice up their home cooking.
We were allowed a preview of the sauces ahead of their full commercial release and can confirm that they taste as good as they look!