Back 2 Action
B2A is an elite sports performance centre that helps professional athletes and the general public unlock their sporting (& human) potential.
As a company that is elite in all aspects and meticulous with the details, B2A needed a website to align with their values and help them attract their aspirational target market.
Our initial task was to refine the B2A brand identity, expanding on the logo to create a set of visual guidelines that would help B2As in house team to create cohesive graphics befitting of an elite performance centre. The new primary brand font is strong and dynamic, working perfectly with short motivational messaging combined with gritty and authentic photography.
The website had to be scalable to adapt to the varied service offering and target market of B2A. We used the homepage as a splash page to help clients navigate quickly to the service they require. We also created a landing page generator to support B2As marketing team running ad campaigns to great success.
Their customer service levels are second to none and the creativity they displayed to help guide the brand vision for our company has helped massively and the new site has generated a considerable amount of additional revenue.