Signature Sports

A playful identity that unlocked serious results

Challenge

Signature Sports Coaching offer outstanding sports provision, sport fundays and PPA cover across multiple schools in the Bristol area. It was our task to develop an identity that appealed to both children, parents and schools alike.

Solution

We developed a vibrant yet sophisticated visual language that was playful enough to appeal to children and credible enough to be trusted by adults. We have nurtured the Signature Sports brand since it's inception, developing everything from campaign creative, bespoke imagery, website and (most recently) an e-commerce platform. Our work has supported the company's continuous financial growth and helped them become one of the leading suppliers of sports provision, fundays and PPA cover across Bristol.

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We developed a promotional leaflet template that could be adapted to match the colour shemes for various schools.
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Large format graphics used to promote fundays across Bristol
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Bespoke illustrated characters were created for each letter in 'Signature'. Each character represents a sport of that letter.
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Children are able to collect certificates affiliated with each characted and a positive trait.
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The new e-commerce solution has led to a 42% increase in sales vs the previous financial year, equating to a 3.8 x return on investment

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Arobase Creative have been fantastic for me. Initially with a complete rebranding which helped our business stand out against our competitors. We recently used Arobase again to create an e-commerce website which has seen a 42% increase in sales based on our previous year. Responsive, helpful and very knowledgeable. I highly recommend the team at Arobase and will continue to use them as my company grows.

Ben Harris
Director, Signature Sports Coaching
The site's custom booking system has generated an additional 42% in revenue vs the previous financial year.
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Drone photography was undertaken to offer a unique perspective on events
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We shadowed several fundays to create a bespoke library of photographic imagery.
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