Smart Office Support
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641f72589a708b87e896bebe_SOS%20Case%20Study.jpg)
Challenge
Smart Office Support (SOS) provide a range of virtual assistance services, helping stressed business owners reduce time spent on smaller admin tasks. Approaching 5 years in business, SOS wanted to develop a new brand identity and website that would help them stand out in a sea of virtual assistants.
Solution
SOS is traditionally a Morse code distress signal, that was originally established for maritime use. We leant into the maritime narrative, focusing brand illustrations and messaging on nautical themes that empathise with the real world challenges many business owners face.
Recognition
View Client Website
![One of several key brand illustrations that convey customer paint points with a nautical theme](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641f725dcc09c91327b96b4e_SOS%20Case%20Study3.jpg)
Bespoke brand Icons are used across the webite.
![The SOS brand utilises illustrative imagery to convey messages vs stuffy corporate imagery that is conventional in the industry](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641f725d0bbd0a1f54ff13eb_SOS%20Case%20Study2.jpg)
Bespoke brand Icons are used across the webite.
![We helped SOS with a wide range of stationery, marketing materials and social media assets](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641f725e7894bfd104187cdf_SOS%20Case%20Study4.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641f725d6bd09b3f3c5f7270_SOS%20Case%20Study7.jpg)
Bespoke brand Icons are used across the webite.
![Service icons used on the website and marketing collateral continue the illustrative style](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641f725ddd850adcca7fbacb_SOS%20Case%20Study8.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641f725d7a77c64f779e6a94_SOS%20Case%20Study6.jpg)
Bespoke brand Icons are used across the webite.
![Before and after of the SOS logo and website homepage](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641f725d9a0100a125b9c1d1_SOS%20Case%20Study5.jpg)
Bespoke brand Icons are used across the webite.
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