Waizu

Wiser identity for the mobile analytics platform

Challenge

Waizu is the UK's #1 mobile device analytics platform, helping supply chain businesses run smoothly and avoid costly equipment failures.

Previously known as 'The Preference Hub' the company undertook a full rebrand following an internal renaming process. 'Waizu' is Japanese for 'wise' and reflects the companies mantra of helping businesses work smarter.

The Waizu brand identity combines the themes of complete visibility (circles), device connectivity (joining dots) and the four core pillars of Waizu's service offering.

New illustrative assets combined with an energetic gradient palette brings life to the world of data and analytics.

Solution

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Bespoke brand Icons are used across the webite.
Four core services of the Waizu Platform
Bespoke brand Icons are used across the webite.
Bespoke brand Icons are used across the webite.
Bespoke brand Icons are used across the webite.
Waizu's new marketing collateral included two pitch decks
Bespoke brand Icons are used across the webite.
Bespoke brand Icons are used across the webite.
Bespoke brand Icons are used across the webite.
Bespoke brand Icons are used across the webite.
In anticipation of the brand launch we provided social media sharers and profile branding
Bespoke brand Icons are used across the webite.
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Huge shout out to Arobase - great experience working with the team there to create our amazing web site and digital assets at getwaizu.com. Absolute specialists for design and digital creation.

Adrian Lawson
Director, Waizu