Aftercare Cleaning
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641e08c18be4f2bd9f108e60_Aftercare%20Case%20Study.jpg)
Challenge
Aftercare is a specialist cleaning company that deals with post-trauma situations including crime scenes, suicides and more. Having previously offered these services under the brand of a general cleaning company, Aftercare is technically a new startup but the team have bags of experience and they know first hand what clients are going through in these challenging times.
Solution
The Aftercare brand is a perfect representation of the team - calm, compassionate and caring. The website experience helps distressed clients find the help they need, with the messaging speaking directly to the user with genuine empathy. Elsewhere in this industry, you see a lot of imagery of police cordons, hazmat suits, blood, needles and worse. These sites are the antithesis of what these clients need: Triggering imagery, cold branding, busy interface, transactional approach. Aftercare set out to do things differently with their branding, as they do with all other facets of the business.
Recognition
![The brand combines empathetic messaging, soft illustration and a calming colour palette](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641e08c8f088cb29d999b597_Aftercare%20Case%20Study2.jpg)
![The brand illustration style combines simple layered shapes to represent more complex themes](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641e08c89155229c9a70f5b7_Aftercare%20Case%20Study4.jpg)
![Each service is assigned a simple icon](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641e08c882c9bb82992dd79c_Aftercare%20Case%20Study5.jpg)
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641e08c8f088cb874199b598_Aftercare%20Case%20Study3.jpg)
![illustration is used across the website to represent services. Photographic imagery is avoided where possible as it can be triggering](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641e08c8ac7889ceadeaba28_Aftercare%20Case%20Study7.jpg)
![The website provides a number of support services like useful contacts and helpful blog articles](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641e08c81b3f3395d2aa6243_Aftercare%20Case%20Study8.jpg)
![Discretion is important to Aftercare clients so the team turn up in low brand workwear and vehicles](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641e08c80b633dd8f611c2cf_Aftercare%20Case%20Study6.jpg)