City Bouldering
Back to basics for this bouldering website
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641dbd7e6f7084b4746f67f5_City%20Bouldering%20Case%20Study2.jpg)
Challenge
City Bouldering is a climbing company with a growing portfolio of bouldering centres across London. As the company has expanded, the website had become more difficult for the client to manage and more confusing for customers to browse and make bookings.
Solution
We went back to basics, reviewing the overall website sitemap and simplifying the customer journey. By utilising a filter and tag system we were able to manage all events, across all centres, from one single database. We used the same structure to manage membership and class pricing and give each location a dedicated landing page where customers could access everything they need to know for their local centre.
Recognition
View Client Website
![We added an extra layer of interactivity by loading the beginners page bottom to top encouraging users to 'climb' up the page](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641dbd895f065cb73a620b77_City%20Bouldering%20Case%20Study6.jpg)
Bespoke brand Icons are used across the webite.
![the main objective of the new site was simplifying the events database for the client and customers](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641dbd896f7084447a6f6817_City%20Bouldering%20Case%20Study4.jpg)
Bespoke brand Icons are used across the webite.
![The pricing page features one set of pricing with access to centre specific booking widgets](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641dbd891d581e224e027b08_City%20Bouldering%20Case%20Study5.jpg)
Bespoke brand Icons are used across the webite.
![Route setting is an important feature for customers while the new feedback function helps CB improve their service](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641dbd8979a4423e98558aad_City%20Bouldering%20Case%20Study7.jpg)
Bespoke brand Icons are used across the webite.
![We took every opportunity to introduce the CB branding into the website UI with irregular jagged shapes](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641dbd894e79eea799e591c0_City%20Bouldering%20Case%20Study3.jpg)
Bespoke brand Icons are used across the webite.
![To support the website and ongoing marketing we carried out a photoshoot on location](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/641dbd6f2bc7f480fb307a3c_City%20Bouldering%20Case%20Study.jpg)
Bespoke brand Icons are used across the webite.
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