Expert IFP
Saving money and selling dreams
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Challenge
Expert IFP is a financial planning company that helps clients reach their goals and live their desired lifestyles. We understood the aims of the business and their core target market and delivered a brand identity that struck a balance between selling dreams and helping real people overcome the stresses of securing their financial future.
Solution
Recognition
View Client Website
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Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60af6607af03fa7f896d6854_Expert%20IFP%20Case%20Study9.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60af660e3d40cd3cc153cbc9_Expert%20IFP%20Case%20Study3.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60af661452d07c6b83fd5ccc_Expert%20IFP%20Case%20Study2.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60af66208bd5b0895953c428_Expert%20IFP%20Case%20Study4.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60af662d80ce79c87a38ad36_Expert%20IFP%20Case%20Study11.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60af6631c79c7d685b87c1f0_Expert%20IFP%20Case%20Study12.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60af663e6f31eebdf6312f11_Expert%20IFP%20Case%20Study8.jpg)
Bespoke brand Icons are used across the webite.
![](https://cdn.prod.website-files.com/5bf1c2ccde18dd05bd430ccc/60af66468781f7722fb3f31c_Expert%20IFP%20Case%20Study10.jpg)
Bespoke brand Icons are used across the webite.
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