To Roddy Clips, carp fishing is much more than a hobby, it’s a unique lifestyle within a vibrant and diverse community. Their vision is to grow beyond a product brand, into a fellowship of like-minded people that share ideas, look to the future and improve the sport for the better.
Where fisherman typically blend into the banks, Roddy Clips want their community to stand out, stand proud and embrace individuality. The 'See you on the bank' brand idea represents a community right by your side, always welcoming, always inclusive. See you on the bank is also about truly being seen. With a range of 'fluo' fishing products we used the idea of glowing in the night sky to create a vibrant identity full of colour, energy and movement to attract the new age of anglers to a growing sport.
At the 6 month checkpoint from launch, the Roddy Clips store has generated 10% ROI* each month on average
*vs project cost of branding, website & photography